LETTER TO UP & RISING ARTISTES (Intending Superstars)
– PART II –
With my keen observation and deep look into the Nigerian Music industry, its day to day happenings, how artists start up, the duration taken to venture into limelight, and those who the clock keeps ticking and yet still hustling to be heard around their hood. I bring forward this points of guideline to help in redirecting the focus of some of our artistes who lack the orientation. This article is not meant to make or mar anyone but to help guide towards achieving a good feet in the Nigerian Entertainment Industry. These 14 points are well listed and explained herein;
1. Craft A Cool Stage Name For Yourself:
Like the “Omo Baba Olowo” Don’t call yourself ‘David’; call yourself ‘Davido’!, Like the “Kokomaster” Don’t call yourself Dapo Oyebanjo; call yourself ‘D’banj’. If your stage name is Obiafong Peter (which has already gotten your singing career off to a terrible start) get creative and transform your name to maybe ‘Obi-P’ or something better – you get my drift? Boring names in the Industry don’t get you very far.
2. Infuse A Little Pidgin Into Every Track:
Remember, this is the Nigerian market you’re trying to penetrate. If you sing completely in queens English then you will NOT be relating on the same level with the average Nigerian. In fact you’ll probably be seen as being a stuck-up, arrogant, returnee from the UK or US who’s trying to impress those who’ve got ZERO chance of getting VISAs to travel out of Nigeria in the foreseeable future.
3. Quality Is Of Outmost Importance:
Quality is probably the most important aspect of your music. Most upcoming artists have no idea of quality. Their rhymes are crappy, their mixing and mastering sucks and their overall music just doesn’t sound professional. The easiest way to stand out and make a serious impression is to step up and handle your audio quality. Get yourself a studio with a decent condenser microphone, a better sound card and find someone who will mix and master your songs at least semi-professionally. If you sound professional, people will think you are professional. This single step will give you an edge over other upcoming artists in this game.
4. Be Physically In shape:
This is already self-explanatory. You can’t be looking like Rick Ross and expecting your female fans to appreciate you. In order to be able to throw off your shirt at any given time, you will need to work on yourself and have the right 6packs (Please I no mean hungry packs oh!) but the right packs like Iyanya, Dipp and D’banj. Now if you are a female artiste, then you need to shed off those unwanted fats around your stomach and if possible transfer it to your hips and bust because this is what our Nigerian populace will love and you need it for your photo and video shoots.
5. Make The Headlines (Controversy)
Denrele once said and I quote “Good publicity is good publicity. Bad publicity is good publicity. No publicity is bad publicity”. Being in the news is key! Do whatever it takes to hit the headlines! You got to be kidding me if you need suggestions on how to achieve this.
Ok, I’ll help you out a little. Have several baby mamas, have several tattoos or date two popular celebrities, start a twitter fight by dissing maybe Davido… Lol or another celeb or release a song dissing the government, breakup with your music label. That’s just the few I can help with.
ADVICE: “Please follow these suggestions at your own risk because I don’t encourage badh gang”.
6. Get a Unique Slogan:
We have seen artistes carve a niche for themselves with slangs that they use. Olamide gave us “Baddo”, Davido told us he’s “OBO Baddest” Dbanj is the “Kokomaster” – don’t really know if he means Headmaster! While Tuface never fails to remind us that “Nothin dey happen”. You can just think of something unique and make it yours!
7. Make Yourself Official and Responsible:
No matter how upcoming and unknown you are, to really stand out you have to look unique and official. Make sure to get that responsible official appearance of the professionals, cos you don’t know where or when you will run into a fan. We all know “Looking good is good business”. If you look like a professional your listeners will assume that you are a professional. It’s as simple as that. Here are few more tips on how to get a more professional look: Contact a good Graphic Designer and get a neat, authentic and customized logo for your brand.
And also create official profiles on social media networks for your music, i mean an official facebook fan page and twitter handle this will create a corporate identity and give you an official look. And lastly get a good promotional body to portray your talent for you.
8. Get on a Track with a Well-Known Artiste:
Getting on a track with a well-known artist also in a reasonable way makes you stand out high. Let’s take for example the case of “TEKNO”, his single “Holiday” Ft. Davido blew him to national recognition in the music industry, and see the comfortable spot consistent hard work has placed him. Nothing will boost your credibility more than a collaboration with a top or medium well known artist. There’s no doubt that this is one of the best ways to stand out.
9. Expenses! The Best Things Are Not For FREE!
Don’t be reluctant in dishing out cash for quality work when it comes to spending. In the music industry if you can’t pay the right people I’m sorry to say your music will go nowhere. Producers, OAPs, Social Media publicists, Radio/Satellite channels, Magazines, Top DJs, BLOGGERS, Music promotion companies. Don’t joke with the services of these people, consult them to work for you even if it requires paying them huge amounts for the publicity you need just for you to get to the top.
10. Online Promotions:
Well, Bloggers and promoters are one of the major key players in the music industry, which most artist tend to boycott or look down on. Mr/Miss Artist, the truth is bitter but let me tell you; you can’t go as far as your door step if you don’t employ the services of a Promoter cum Blogger. Online promotion creates all the awareness and publicity you might ever need on the internet. Well, you can contact Cruz9ja for those services. Whatsapp: 09050103798.
11. Surround Yourself with Positive people:
By surrounding yourself with positive people here I mean be around the right company, be around people who belief in your craft and see it as outmost joy to be recognized with you and share your hard work across to people to listen and credit, people who encourage you every day and could donate their last dime to see you record that song that’s always on your lips in the bathroom or when you having your leisure time. They call this kind of people “Day Ones”. People who support the movement until you break through.
12. Try To Be Focus And Consistent With Your Style:
You are still upcoming, it’s true that you want to blow the next minute, but it is said that “Patience is a virtue”. Try to stick to the genre of music you know best and be consistent, instead of flying from one genre to another like all this Benin witches just to be heard and start getting pay cheques. Inconsistency distabilizes focus. Just do what you know best and leave the rest for God.
13. Be Humble and Positive:
My dear beloved upcoming artists, nothing takes someone places and makes someone greater like being humble. Some upcoming artists after the release of two or three wack low pay non-professionally mastered songs then they be feeling like Wizkid or Davido already, they start being arrogant and spilling shits from their gutters, courting at any pretty or handsome fan that chants sweet word of praises at them just to make them feel comfortable and encouraged towards their hustle. Try to be humble and positive. A star cannot be hidden even in the darkest parts. If the right time comes contracts and endorsements will locate you.
Lastly, In as much as you Hustle to be famous and breakthrough in the Music industry, we can’t rule out the fact that we all need prayers to attain greater heights. It is also the surest way of becoming very successful in the Nigerian Music Industry. Ask Patoranking why he came up with that slogan GOD OVER EVERYTHING!!
Tsepav T. Godwin (G’swag)